Lessons in marketing science
Marketing Science
At Stitchy we nerd out on two things: social and marketing science
When we’re not scrolling TikTok, you’ll probably find us re-reading How Brands Grow.
In most agencies, social and marketing science sit on different floors. At Stitchy, they share a desk.
The world has changed. The science hasn't. People still buy brands they recall, recognise and can easily think of.
The mistake most marketing makes is assuming every new platform, algorithm or trend rewrites the rules. It doesn't. Though the environment has changed, human behaviour remains constant. Growth still comes from building memory, reaching more people and showing up consistently over time
That's what marketing science helps us understand, and it's the lens we look at everything through. Because whilst the world keeps changing, the fundamentals of brand growth remain remarkably consistent, helping us understand how brands can build memory in a world that moves faster than ever.
Most people aren’t thinking about you.
That’s the reality. Marketing isn’t persuasion – it’s being the brand that comes to mind when they’re finally ready. Stop optimising for the people already shopping. Build for the 95% who aren’t.
If you remember nothing else, remember these six things
Ultimately it’s about building a system. More than a set of assets. One that works at scale, over years.
Branding is the long game. Distinctiveness, consistency, repetition. Nothing happens overnight.
Want to find out more? Get in touch.
ProfessorSkittles@StitchyLondon.com